Cartoon Advertising

Cartoon Advertising, Another advertisement trick that is seldom used: Cartoons are much more apt to be read than advertisements. Try making your ad in the form of a cartoon! Cartoon ads work much better than regular ads. Also your magazine or newspaper editor will thank you because good cartoon ads make a publication more fun to read and help him sell his publication.
  

Marketing is not a battle of products or services

Marketing is not a battle of products or services. It is a battle of perceptions. The only thing that counts is how you are perceived in the minds of the customers. Consider the interesting story of a mustard company that was trying to sell their product. Just mustard! They created an illusion, the perception that their mustard was the absolute best. That it was sought after by the wealthy, the connoisseur of excellent food! Pardon me sir, but would you have any Grey Poupon? But of course! And the company raised their price above the competition and customers flocked to buy it! How do you want to be perceived in the minds of your customers? For more on this, be sure to read The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. Available on line at Amazon.com.

Word of mouth advertising is the best!

Word of mouth advertising is the best! Strive to get REPEAT business. It is very expensive to bring those first time customers into your place of business. Smile and be friendly to your customers even if they don’t buy anything. They may come back and bring their friends. Make it a goal to delight your customers. Don’t underestimate the power of a smile. Besides, it helps the whole community when you demonstrate to visitors what southern hospitality is all about!

Placing an advertisement in the newspaper or a magazine?

Take a minute to page through and study the advertisements that others are using. Now how can you make your ad stand out? When people are reading a magazine or newspaper you have only seconds for them to notice your ad. If there are heavy borders around all the ads you see, make your ad without borders. Is everything in color? Make yours black and white. If everything is in black and white run a color ad. Perhaps try running the ad upside-down!!   MAKE YOUR AD STAND OUT FROM THE REST SO IT WILL BE NOTICED!