Let;s face it, there is no better way of creating relationships and delivering video presentation content than through email video. And creating relationships and keeping visitors interested is what internet marketing is all about. If you take the informal bulletin board style approach to delivering web content and emails where all you talk about is yourself and your credentials then don't be surprised if the only thing you attract is obscurity.
I mean take a look at what you have at your fingertips. Essentially you have a billion channel networks where even the smallest, MLM or network marketer can advertise effectively with the proper know how and approach. Here are some of the uses of video that can really turbo charge your network marketing business.
Talk about getting personal. There is no better way to create that positive first impression than through the proper use of email presentation videos. The key here is to deliver a video marketing message that has optimal impact with your audience -- and deliver it with personal appeal. You need to see it to believe it.
Email presentation videos can be used to show "how to" do something that has wide appeal to your target market. Once you have your companies video or maybe you found one on YouTube you like it can be used to drive traffic to your site and your product. This helps establish credibility and provides a free service to your prospect or clientele creating the relationship and trust needed for your target market to purchase from you. These are both critical elements for effectively selling a product or service on the internet.
How about using video to stay in contact with your clients. Again the personalized approach works on the net and this is a great way of keeping your businesses or product in front of your existing teams and clients. Of course by developing your video marketing masterpiece where you are advertising your product or service using the effective marketing techniques using email presentation videos.
How about advertising a new product launch. Wow your prospect and customers with your new product by showcasing it in the best light with the strongest marketing appeal.
Obviously video, when done properly, will help you reach more prospects and establish those relationships necessary to convert visitors into customers and long term relationships. Do the research yourselves and you will find nothing to indicate the contrary. Email Video Presentation is being classified as the future of online marketing.
Well my friends -- the future is now.
Now take a look and see the Power of Email Video Presentation
Wednesday, February 24, 2010
Saturday, February 20, 2010
Market Like A Virus - Viral Marketing
In today's Internet Marketing, conversations are cropping up all over the place. People are talking. They are talking about products. They are talking about businesses. And they are certainly talking about their experiences and there brand.
When you look at how blogs, forums and social networking sites have exploded in the last 5 years, you can see how powerful word-of-mouth is. But the question is, is it all really important? Can it really help your business and your branding?
Yes, if you have not got it by now you will when your competitors get a head of you in the worldwide web race. You don't need to be controversial, either. I'm talking creating systems to leverage, manage and profit from the "buzz."
Word-of-mouth is one of the most powerful lead and business generation processes there is. But we know it more as viral marketing but today lets think of is as VIRUS MARKETING.
VIRUS MARKETING is the process of implementing means or tools through which the knowledge of your existence self- propagates. Like a virus, your visibility spreads throughout a network of people who refer you to each other.
Notwithstanding the power of backlinking, traffic and branding yourself, virus marketing is key for a number of reasons. Success in the offline world is location. The Internet is no different. Your success depends highly on the number of locations (Google Real Estate) you appear online - places on which your site, link, company or product name exist.
In essence, to expand your reach, you need to be in as many places as possible, talked about by as many people as possible and be in front of as many eyeballs as possible.
With virus marketing, there are three ways of doing it:
Create content
Create personal branding
Create personal branding systems
The first is self-explanatory. Your content may be controversial virus or buzz. It may create raging fans, followers, subcribers - or nutball enemies.
The second is simple: you create your brand — whether it's a video, blogging, podcasting, software, ebooks, etc - that people can pass around, and thus proliferates the knowledge of your existence on the web through other people's efforts.
My focus is on the third: creating a personal branding system, a virus driven system, aka viral marketing system.
Before I share some examples, let me explain why word-of- mouth works wonders. Those who get to know you or to know about you through a third party grant you a higher level of confidence, credibility and loyalty. This is social proof in action.
In other words, if you tell people you're the best, that you're the leader in your field, or that your product is the best solution to their needs, your self-serving promotional bias makes it all suspect.
However, if someone other than you - whether it's on a blog, in an email, on a social networking site or in person - says to another that you are indeed the best or that you do have the best solution to their problems, how much more believable will that person's statement be? How much more credible and trustworthy?
The answer is "definitely more." So now YOU become a buzz , and you blast out all of the marketing sphere and you get attention.
Accordingly, word-of-mouth is not only important because it creates an awareness of your business , but also it is important to the degree to which third party marketing indirectly communicates greater credibility, superiority and value of the products or services you provide.
People don't buy the best - they only think they do. They usually buy the leader (or what they perceive as being the best). And that perception is often molded by what they are told and by what others do, not by what is fact or by what is being advertised.
Coke, for example, outsells Pepsi. But according to Ries, taste tests reveal that Pepsi is the better tasting brand. So, why does Coke still beat Pepsi in sales? It is not because it is the leader in the marketplace or promoted itself as such but because it is known as the leader. And the reason it is known as the leader is because Coke was the first cola "in the mind" of the marketplace.
It is the one most talked about, even to this day. When a person is introduced to cola for the first time, they are often told to try Coke. Restaurant patrons still ask for "coke," even when Pepsi is the only cola served. Why is that? While other colas are bombarding them with marketing messages, people have heard of Coke first, and most likely from other people.
Consequently, if people hear about you from other people, and not some advertisement or pitch, this social proof will create not only a virusbuzz about you but also an almost instant trustworthiness.
How do you do that? The most significant method is to be the first. If your business or website is unique, focuses on a niche or is the first in some category, the knowledge of your existence will spread quite naturally, almost like wildfire. It becomes virus in and of itself, in other words.
Now, I'm not saying you need to be new. I'm only saying you need to be unique. Or better yet, you need to be the first. Whether it's branding you to a new niche, or adding a new twist to an existing product, you become the first.
Don't be the best, be the first. But more important, "Don't be the first in the marketplace, be the first in the MIND of the marketplace."
When you look at how blogs, forums and social networking sites have exploded in the last 5 years, you can see how powerful word-of-mouth is. But the question is, is it all really important? Can it really help your business and your branding?
Yes, if you have not got it by now you will when your competitors get a head of you in the worldwide web race. You don't need to be controversial, either. I'm talking creating systems to leverage, manage and profit from the "buzz."
Word-of-mouth is one of the most powerful lead and business generation processes there is. But we know it more as viral marketing but today lets think of is as VIRUS MARKETING.
VIRUS MARKETING is the process of implementing means or tools through which the knowledge of your existence self- propagates. Like a virus, your visibility spreads throughout a network of people who refer you to each other.
Notwithstanding the power of backlinking, traffic and branding yourself, virus marketing is key for a number of reasons. Success in the offline world is location. The Internet is no different. Your success depends highly on the number of locations (Google Real Estate) you appear online - places on which your site, link, company or product name exist.
In essence, to expand your reach, you need to be in as many places as possible, talked about by as many people as possible and be in front of as many eyeballs as possible.
With virus marketing, there are three ways of doing it:
Create content
Create personal branding
Create personal branding systems
The first is self-explanatory. Your content may be controversial virus or buzz. It may create raging fans, followers, subcribers - or nutball enemies.
The second is simple: you create your brand — whether it's a video, blogging, podcasting, software, ebooks, etc - that people can pass around, and thus proliferates the knowledge of your existence on the web through other people's efforts.
My focus is on the third: creating a personal branding system, a virus driven system, aka viral marketing system.
Before I share some examples, let me explain why word-of- mouth works wonders. Those who get to know you or to know about you through a third party grant you a higher level of confidence, credibility and loyalty. This is social proof in action.
In other words, if you tell people you're the best, that you're the leader in your field, or that your product is the best solution to their needs, your self-serving promotional bias makes it all suspect.
However, if someone other than you - whether it's on a blog, in an email, on a social networking site or in person - says to another that you are indeed the best or that you do have the best solution to their problems, how much more believable will that person's statement be? How much more credible and trustworthy?
The answer is "definitely more." So now YOU become a buzz , and you blast out all of the marketing sphere and you get attention.
Accordingly, word-of-mouth is not only important because it creates an awareness of your business , but also it is important to the degree to which third party marketing indirectly communicates greater credibility, superiority and value of the products or services you provide.
People don't buy the best - they only think they do. They usually buy the leader (or what they perceive as being the best). And that perception is often molded by what they are told and by what others do, not by what is fact or by what is being advertised.
Coke, for example, outsells Pepsi. But according to Ries, taste tests reveal that Pepsi is the better tasting brand. So, why does Coke still beat Pepsi in sales? It is not because it is the leader in the marketplace or promoted itself as such but because it is known as the leader. And the reason it is known as the leader is because Coke was the first cola "in the mind" of the marketplace.
It is the one most talked about, even to this day. When a person is introduced to cola for the first time, they are often told to try Coke. Restaurant patrons still ask for "coke," even when Pepsi is the only cola served. Why is that? While other colas are bombarding them with marketing messages, people have heard of Coke first, and most likely from other people.
Consequently, if people hear about you from other people, and not some advertisement or pitch, this social proof will create not only a virusbuzz about you but also an almost instant trustworthiness.
How do you do that? The most significant method is to be the first. If your business or website is unique, focuses on a niche or is the first in some category, the knowledge of your existence will spread quite naturally, almost like wildfire. It becomes virus in and of itself, in other words.
Now, I'm not saying you need to be new. I'm only saying you need to be unique. Or better yet, you need to be the first. Whether it's branding you to a new niche, or adding a new twist to an existing product, you become the first.
Don't be the best, be the first. But more important, "Don't be the first in the marketplace, be the first in the MIND of the marketplace."
Popularity of Social Media Websites & Branding
There has been a significant jump in the popularity of social media websites over the past few years. With it has come a shift in the way that people search for information and how they share and consult opinions on the internet when making purchasing decisions.
Social media sites such as StumbleUpon, Redit and Digg, give users a voice on the internet by providing tools to connect, exchange views, share content, information, and recommend products and services using the "thumbs up or down" approach. This has caused a huge shift in the way people search for information online. More and more, Internet marketers rely on the opinions of others before they buy into the validity of a product or service. "Word of mouth" is no longer only from mouth to ear, but is more frequently spread on social media sites and it has never been so powerful. Any product or service deemed worthy is promoted, shared, or discouraged against in these online social communities.
Social Media Marketing (SMM) targets users by promoting content through bookmarking, blogging, online video sharing, and social networking to potentially expand audience and drive traffic. Businesses are beginning to understand the power of these influences when it comes to establishing a reputation and growing their online business. Social media marketing strategies such as a business' engagement in various social media websites can help to generate branding and a personal connection with its users.
Business Profiles
One of the most important social media marketing methods includes posting business profiles on social media websites such as Facebook and LinkedIn. Instead of waiting around for consumers to come to you, you have to reach out to your target audience. Solidifying your presence in the social media community creates a direct interaction between business and consumer that may not dramatically improve conversion rates but is definitely capable of establishing branding power and credibility. The valuable feedback consumers provide promotes insight in determining what business strategies are working and what could be re-evaluated to make a website more user-friendly.
Search Results
The influence of social media sites has changed the way search engines define placement. Images, videos and news content featured on social media sites such as Youtube, Digg, and Flickr are equally capable of sitting comfortably at the top of the search results leaving others, who have not yet jumped on the social media bandwagon, a little confused.
Effective Social Media Marketing Strategies
Take a hint from the popular social media websites by adding some type of interactive quality to your website. Engage the viewer and create an atmosphere of inclusion and direct contact that encourages a user to come back and visit again. Forums and social applications can help you compete for traffic in an evolving market.
Become an expert in your niche. Yahoo Answers is a great place to start. You can create a business or company profile and begin answering direct questions and supplying information to those in your target audience.
Join Social Networks. Social networking provides a means to promote association and the exchange of knowledge while also establishing business contacts and connections. Post your business profile in the popular social and business networks such as Facebook and LinkedIn, but also make sure to concentrate your attention on your niche audience by joining social media networks that represent and support your business or company’s ideas.
Some examples of popular niche social networks include:
TravBuddy.com for the traveller
Tipd.com for those seeking financial advice
AutoSpies.com providing money saving and insider information on cars
Publish articles to popular social media news sites such as Mixx.com, Digg.com, and Propeller.com. These sites allow you to post articles and vote on news stories.
Share videos and images by setting up accounts with Youtube.com, PhotoBucket.com and Flickr.com, leaders in online video and imaging to reach a broad or targeted audience.
Social bookmarking on sites such as Del.ici.ous and Ma.gnolia.com provide an opportunÃty to store and share links.
Blogging enables you to provide information and updates about your business to customers.
Businesses that incorporate social media marketing into their conventional marketing plan have the advantage of reaching audiences using a whole new approach. The benefits of branding and traffic are just the tip of the iceberg. Establishing your business as a leading authority in your industry promotes good quality links and better search engine placement, which in turn increases sales
Social media sites such as StumbleUpon, Redit and Digg, give users a voice on the internet by providing tools to connect, exchange views, share content, information, and recommend products and services using the "thumbs up or down" approach. This has caused a huge shift in the way people search for information online. More and more, Internet marketers rely on the opinions of others before they buy into the validity of a product or service. "Word of mouth" is no longer only from mouth to ear, but is more frequently spread on social media sites and it has never been so powerful. Any product or service deemed worthy is promoted, shared, or discouraged against in these online social communities.
Social Media Marketing (SMM) targets users by promoting content through bookmarking, blogging, online video sharing, and social networking to potentially expand audience and drive traffic. Businesses are beginning to understand the power of these influences when it comes to establishing a reputation and growing their online business. Social media marketing strategies such as a business' engagement in various social media websites can help to generate branding and a personal connection with its users.
Business Profiles
One of the most important social media marketing methods includes posting business profiles on social media websites such as Facebook and LinkedIn. Instead of waiting around for consumers to come to you, you have to reach out to your target audience. Solidifying your presence in the social media community creates a direct interaction between business and consumer that may not dramatically improve conversion rates but is definitely capable of establishing branding power and credibility. The valuable feedback consumers provide promotes insight in determining what business strategies are working and what could be re-evaluated to make a website more user-friendly.
Search Results
The influence of social media sites has changed the way search engines define placement. Images, videos and news content featured on social media sites such as Youtube, Digg, and Flickr are equally capable of sitting comfortably at the top of the search results leaving others, who have not yet jumped on the social media bandwagon, a little confused.
Effective Social Media Marketing Strategies
Take a hint from the popular social media websites by adding some type of interactive quality to your website. Engage the viewer and create an atmosphere of inclusion and direct contact that encourages a user to come back and visit again. Forums and social applications can help you compete for traffic in an evolving market.
Become an expert in your niche. Yahoo Answers is a great place to start. You can create a business or company profile and begin answering direct questions and supplying information to those in your target audience.
Join Social Networks. Social networking provides a means to promote association and the exchange of knowledge while also establishing business contacts and connections. Post your business profile in the popular social and business networks such as Facebook and LinkedIn, but also make sure to concentrate your attention on your niche audience by joining social media networks that represent and support your business or company’s ideas.
Some examples of popular niche social networks include:
TravBuddy.com for the traveller
Tipd.com for those seeking financial advice
AutoSpies.com providing money saving and insider information on cars
Publish articles to popular social media news sites such as Mixx.com, Digg.com, and Propeller.com. These sites allow you to post articles and vote on news stories.
Share videos and images by setting up accounts with Youtube.com, PhotoBucket.com and Flickr.com, leaders in online video and imaging to reach a broad or targeted audience.
Social bookmarking on sites such as Del.ici.ous and Ma.gnolia.com provide an opportunÃty to store and share links.
Blogging enables you to provide information and updates about your business to customers.
Businesses that incorporate social media marketing into their conventional marketing plan have the advantage of reaching audiences using a whole new approach. The benefits of branding and traffic are just the tip of the iceberg. Establishing your business as a leading authority in your industry promotes good quality links and better search engine placement, which in turn increases sales
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